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Creig Northrop Team of Long & Foster Launches Home Listing Ads on Waze

12/04/17

Home listings geo-target drivers via mobile navigation app

The Creig Northrop Team of Long & Foster Real Estate is one of the first real estate teams in the nation to enroll in Waze Ads by Homesnap, which highlights on the map all active Northrop Team home listings for drivers using the Waze mobile navigation app. Waze is the world's largest community-based navigation app with over 90 million active users.

Waze users will see the Northrop Team's meridian logo featured on the Waze map for all active home listings. Potential buyers driving near Northrop Team listings can click the Northrop Team logo to receive directions to a home for sale when using the Waze app (video).

"It is our purpose to provide both our agents and their clients with tools that provide seamless integration to their everyday lives," said Creig Northrop, CEO and president of the Northrop Team. "Our clients benefit from a powerful, top-ranked real estate team with wide-reaching resources. We take strides to market on the platforms relevant to our clients and are excited to be working with Waze, a company that pioneered community-based mobile navigation with this game-changing product."

The Northrop Team, ranked as the No. 1 real estate team in the nation by REAL Trends as published in The Wall Street Journal, will use this tool to reach potential clients near active Northrop Team home listings. The tool is powered by Homesnap, a home search platform for agents and their clients, which accesses the Northrop Team's listings through its real-time MLS RETS feed providing up-to-date information 24 hours a day.

Northrop Team home listings will appear in Waze in three ways: 
1. Branded map pins which appear when users navigate near listed homes and expand to provide more information about the homes. 
2. Digital billboards that fill drivers' smartphone screens when their cars are stopped. 
3. Sponsored search results, which appear when drivers search for related or nearby addresses. Drivers can save listings and contact listing agents directly.

About the Creig Northrop Team of Long & Foster Real Estate 
The Creig Northrop Team of Long & Foster Real Estate is the No. 1 real estate team in the nation for all brokerages.* They represent buyers and sellers of residential real estate in the Baltimore and Washington metropolitan regions with offices in Annapolis, Clarksville, Silver Spring, Sykesville and Timonium, Maryland. Creig Northrop has 25 years of experience in real estate and leads a team of more than 90 licensed real estate professionals. Long & Foster Real Estate, the nation's No. 1 independent brand*, is part of The Long & Foster Companies, a subsidiary of HomeServices of America, a Berkshire Hathaway affiliate. HomeServices is the nation's second-largest real estate brokerage and one of the largest providers of integrated real estate services. 
*By sales volume, according to the REAL Trends 500

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